Short version: we don't run third-party trackers, we don't sell data, and everything we collect is either strictly necessary or trivially aggregate.
What we collect
-
Session cookie — a signed cookie (
_apbff_key) that ties your LiveView session to you. No personal data, just the keys needed for the site to function. It's cleared when you close your browser. - Email, when you subscribe — if you sign up for The Wire or a vertical waitlist, we store your address and the tags you opted into. That's all. We don't share or sell it. You can unsubscribe from any email we send.
- Anonymous usage events — we log aggregate events like "page viewed", "quiz completed", or "vertical clicked", tied to a hashed visitor fingerprint (SHA-256 of IP + User-Agent, truncated). This lets us see what's working without knowing who you are.
- Quiz results — if you take a quiz, we store your answers and the computed result so we can show aggregate stats. These are anonymous unless you're signed up for our email list.
What we don't do
- No Google Analytics, Facebook Pixel, Mixpanel, or similar third-party trackers.
- No advertising networks. No retargeting.
- No selling, renting, or sharing your email address.
- No "data broker" arrangements. Ever.
Cookies
We use one cookie: _apbff_key, which holds your session. It's
signed with a server-side secret so its contents can't be tampered with. It's
set SameSite=Lax and is cleared when the browser closes.
We use AWS SES to deliver email. SES receives the address you subscribe with, the email content, and standard delivery telemetry (delivered, bounced, complained). We don't use open-tracking pixels or click-tracking redirects in our email templates.
How to unsubscribe or delete your data
Every email includes a one-click unsubscribe link. To delete your subscriber record entirely, or to request deletion of any data we have about you, email [email protected].
Changes
We'll post material changes here and, if they affect subscribers, in the next Wire digest.
Last updated: April 19, 2026.